Categorized | Sports

RCGA ADOPTS GOLF CANADA

Posted on 05 May 2010 by .

The RCGA, which has been known as the Royal Canadian Golf Association since 1895, adopted Golf Canada as its new consumer facing brand with the full approval of association’s Board of Directors.

“Our operating structure and the day to day operation of our business will remain the same, but going forward, we will be working under the new Golf Canada brand, ” said Scott Simmons, Executive Director and CEO of Golf Canada.  “Adopting Golf Canada as our new brand is more than simply changing our logo – we are committing to a new brand promise of customer service and inclusiveness; working together with the entire Canadian golf industry to grow and shape the future of our sport.  We are confident that launching Golf Canada as our new consumer facing brand will increase our relevance to all golfers and improve our ability to effectively communicate with our customers and stakeholders across the country for the betterment of golf in Canada.”

THE RATIONALE

The RCGA is adopting Golf Canada as its consumer facing brand for the following reasons:

  • Golf Canada is better understood and more relevant within the sporting community.  Many NSO’s use the same concept (Basketball Canada, Hockey Canada, Rugby Canada, Skate Canada, etc.)
  • Canada’s provincial golf associations have been presented the opportunity of using similar consumer facing brands, therefore providing a better alignment between Golf Canada, the national governing body, and the 10 provincial bodies.
  • Golf Canada is a bilingual name, consistent in both official languages.
  • Golf Canada does not have an acronym and therefore will help limit confusion.
  • The RCGA board, officers and staff have decided that for the long term growth of the organization, to refer to the association in the consumer marketplace as Golf Canada.  They have determined that this is the best brand name to define and reflect their role as the NSO responsible for shaping golf’s future.

As of April 22, the following golf programs, services and championships will be officially operated under the Golf Canada brand:

  • Membership
  • Canada’s National Amateur Championships
  • RBC Canadian Open
  • CN Canadian Women’s Open
  • National Golf in Schools
  • Golf Fore the Cure
  • CN Future Links & Learn to Play
  • CN Canadian Women’s Tour
  • Canada’s National Amateur Golf Team Program (Team Canada)
  • Golf Canada Magazine
  • Canadian Golf Hall of Fame and Museum
  • RCGA/Golf Canada Learning Centre in Calgary
  • RCGA/Golf Canada Foundation
  • Turfgrass and Environmental Research
  • Golf Canada Corporate (ie. merchandise, stationary, etc.)

GOLF CANADA – YOU BELONG

Golf Canada is a member-based organization governed by the Royal Canadian Golf Association (RCGA).  Recognized by Sport Canada as the National Sport Organization (NSO) for golf in this country and representing more than 350,000 members and 1,600 golf clubs, Golf Canada is responsible for promoting participation in and a passion for the game of golf in Canada.

Golf Canada actively conducts championships, programs and services to help shape the present and future of golf in Canada.   Canada’s National Amateur Golf Team program, National Golf in Schools, Golf Fore the Cure, the Canadian Golf Hall of Fame and Museum and CN Future Links, Canada’s national junior golf program, are only some of the initiatives the association leads for golf in Canada.   As the authority for the game of golf in Canada, the association also administers the Rules of Golf and Amateur Status as well as Handicapping and Course Rating under the esteemed RCGA brand.

In addition, Golf Canada conducts Canada’s most prestigious golf championships.  The RBC Canadian Open and CN Canadian Women’s Open attract the best professional golfers in the world, while regional junior and national amateur championships provide world class competitive opportunities for Canada’s top golfers to showcase their talents.

For more information about what Golf Canada is doing to support golf in your community, visit us online at www.golfcanada.ca.

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