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T & T supermarket understands South Asian customer needs – Paul Ho, Marketing Manager, T&T Supermarket

Posted on 15 June 2011 by admin

T & T Supermarket has opened its seventh brand new store in Richmond Hill, Ontario.

Pictured in the ribbon cutting ceremony are, from left to right: Richmond Hill Councillors Carmine Perrelli, Castro Liu, and Godwin Chan; Mark Van Doodewaard, VP of Loblaw Properties Limited; Reza Moridi, MPP Richmond Hill; Cindy Lee, CEO of T&T Supermarket Inc.; Jack Lee, Founder of T&T Supermarket Inc.; Vito Spatafora, Deputy Mayor and Regional & Local Councillor of Richmond Hill; Madam Zhang Meifang, Deputy Consul General of the People’s Republic of China in Toronto; and Richmond Hill Councillors Lynn Foster and Nick Papa.

“This new store is a little bit different than the other T & T supermarkets,” said Paul Ho, Marketing Manager, T&T Supermarket Inc., Eastern Region. It is located at 9625 Yonge Street, Richmond Hill and has a special section for Southeast Asians and European customers.

Among the T&T supermarkets that are widely visited by the South Asian community of the GTA is the location on Steeles Ave. and Middlefinch in Scarborough and the one in Mississauga.

The T & T supermarket in Scarborough has a lot of variety for South Asian customers. The products are imported from South Asian countries like India to give the authentic taste of India to the consumers.  Most T & T supermarkets carry a section of basmati rice from India, spices, seasoning and poultry.

Mr. Ho says that T & T is a unique store in the sense that “it understands its customers  and the customer demand to carry the right product” for them. Additionally the difference between T & T supermarket and the mainstream stores is that “their variety and the selection is not that comprehensive as to what we are doing..and we can do it because we know the source of the supply and have the knowledge..of the region. We are definitely different than the mainstream markets,” Mr. Ho explains to Generation Next.

T&T Supermarket will create close to 200 new jobs, making Asian food products even more

accessible for consumers in the Greater Toronto Area.

The grand opening ceremony at Richmond Hill store featured a spectacular Chinese lion dance where guests were able to interact and play with the three lions. Guests were also delighted with a balloon popping segment that showered 20 lucky guests with a coupon for a free, delectable cake from T&T.


Deputy Mayor and Regional & Local Councillor of Richmond Hill, Mr. Vito Spatafora, attended the event to show his support and bring blessings on behalf of the Mayor. Accompanying him in officiating the opening ceremony were Mr. Reza Moridi, MPP Richmond Hill, Madam Zhang Meifang, Deputy Consul General of the People’s Republic of China in Toronto, and Richmond Hill Councillors Mr. Godwin Chan, Ms. Lynn Foster, Mr. Castro Liu, Mr. Nick Papa, and Mr. Carmine Perrelli.


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