BRAMPTON, ON: Brampton City Council today approved the new Economic Development Marketing Strategy and its brand identity. The new strategy and identity was developed following a comprehensive assessment and priority-setting initiative by the Brampton Business Attraction and Retention Advisory Committee (BARAC).
“The new marketing strategy will rebrand and reposition Brampton’s Economic Development brand as a forward-thinking, creative, dynamic catalyst for business success. The new brand identity will drive our business development tactics in the coming years,” commented Mayor Susan Fennell.
The new marketing strategy is focused on leveraging positive attitudes and perceptions of Brampton as a highly desirable place to establish a business. The new visual identity springs from this strategic principle. It is a flexible, multifaceted, humanistic brand identity that celebrates and leverages Brampton’s most powerful assets: its people, diversity and vibrancy. The brand identity is simultaneously verbal and visual – it is a tagline and a logo all at the same time.
The design includes a ‘b…’ for Brampton, followed by a series of colourfully designed lines that invite businesses and citizens to make the most of the opportunities that Brampton represents and, in doing so, to make the most of themselves. It is in fact, a call to action: b… more; b… extraordinary; b… unstoppable.
“It’s all about business attraction and retention and building pride in our city. The strategy will focus on leveraging the right assets effectively,” commented Regional Councillor Gael Miles, Chair of BARAC. “It recognizes the strength of our human potential, the culture of entrepreneurship that exists here and focuses on fostering an environment of creativity, ingenuity and vision that Brampton has to offer.”