
L-R: Fahd Amin, RBC Branch Manager at The Queen’s Plate Drive, Etobicoke with Kellie Sauriol, Regional Vice President of RBC
“The thing that makes RBC different and special are our people, our employees and the passion that our employees have for proving advice to our clients to put them in a better place financially,” Kellie Sauriol, Regional Vice President of RBC.
“It’s [the idea of interest free banking] very new to RBC, and we’re working to develop a deeper understanding of it prior to making any type of business decisions,” Kellie Sauriol, Regional Vice President of RBC
Fahd Amin’s family moved westward from their Pakistan home in 2003. That was the year when the SARS epidemic had spread across many countries in Asia, Fahd recalls. Personally, Fahd was seeking a better lifestyle, a brighter future for himself and his family.
Back in Pakistan, he was a fighter pilot—a result of his passion and thrill. Once in Canada, he had to look for an alternate career. He started his banking career in 2007. In just over four years’ time, he is already a branch manager of one of the branches of Royal Bank of Canada (RBC) located on 600 Queen’s Plate Drive in Etobicoke. Generation Next chats up with him and gets the bonus opportunity to talk to Kellie Sauriol, Regional Vice President of RBC.
Although he didn’t have any formal education in banking, the profession came easily to Fahd.
“As fighter pilots, we’re called general duty pilots. We are not just flying the jets, but we do everything on the ground as well, be it administrative, payroll, financial stuff, we would take care of that. That gave me a lot of backing,” he informs.
Added to that was the business background of his parents, which meant constant interactions with banks and bankers. That is not to say that this young professional was without his share of teething troubles as a newcomer. At the same time, he remains appreciative of the processes and services offered by the Canadian government, which, he feels helped him reach his present position.
Notwithstanding all the help and support he received, it also took some personal drive and passion for Fahd to achieve success within a short span of time. He explains, “There are no Points for Second position .To me, my strategy has always been that you have to be in the number one position. As fighter pilots, we would always say that there can only be one winner. Going up there in the air, only one will survive. So it is survival of the fittest.” Kellie chimes in, “Fahd and I have worked together for several years, even when he was the account manager for business and personal. But you know his point is a good one, I’ve been with RBC for a number of years and my experience has also been that it’s very much a partnership. So Fahd is a great example of someone who worked extremely hard and earns the opportunities he’s been given.”
Generation Next is curious to learn RBC’s engagement with the community it serves.
Kellie says that RBC has always been a community supporter and corporate donor. She adds, “We are one of Canada’s largest employers and largest donors so being part of the community in the form of employee outreach in communities has been something that is just part of who we are.” In 2010, the bank invested more than $56.6 million with charities in hundreds of communities worldwide. $45.1 million of this was directed to organizations in Canada.
We are informed that the branch at The Queensplate Drive was opened “to meet the specific needs of this community…” And so far, she is happy with the response. “We definitely have a significant number of South Asian clients in this community and this branch. But I would say that we also experience that across the broader Toronto region. We get the opportunity to work in a really diverse community,” she says.
Humber College is a few blocks away from the branch. Almost 35 per cent of Humber College’s students are South Asians. The bank also welcomes student customers and even helps international students to build credit. Depending on each student’s situation, RBC helps develop student financing packages (student loans, credit cards) that can assist international students with their studies in Canada.
Also, a few blocks away is Etobicoke General Hospital. RBC recently hosted a “hoof-a- thon” in order to raise money for the Etobicoke General Hospital. RBC’s employees and their families had joined hands to walk around the Woodbine Race track in an effort to raise money for the hospital and the community.
With a view to particularly cater to the South Asian community and to raise awareness about various products and services offered by RBC, the branch hosts monthly seminars. “Last month, we held a seminar for helping small business owners start up their business. We would hold a workshop right here and integrate those people with other professionals in the community so that they can help them grow as well,” Fahd says. He talks about new immigrants from South Asia who often stay with friends or family and are, at times, unacquainted with how things like mortgage work in Canada. For people like these, the branch plans to host a seminar on first-time home buyers.
Kellie tells Generation Next’s readers that RBC welcomes suggestions and opinions from clients on which products and services they would like to know more about.
Small businesses are of special interest to the South Asian community. More so in today’s job-parched market. Does RBC have any specific schemes or policies to help new South Asian immigrants set up businesses in Canada? In response to this question, Kellie mentions RBC’s Welcome to Canada banking package for both business owners and personal clients. This particular offer includes access to special banking packages, an RBC credit card, an RBC deposit box and preferred pricing so as to make it attractive to newcomers. The bank also offers a full range of packages to business owners.
Kellie presents an optimistic picture regarding the use of banking technology by South Asians. “One third of our South Asian clients tell us that if they could do all their business online, they would do that,” she says.
To foster diversity within the bank environment, the branch has fourteen different languages spoken, ranging from Punjabi to Hindi and even Tanzanian.
There are Muslim members in the community who prefer interest-free banking to regular banking. We are curious to know if RBC has any solutions for them. Kellie evinces her own interest in this area and says RBC intends to explore it over the next year.
“It’s [the idea of interest free banking] very new to RBC, and we’re working to develop a deeper understanding of it prior to making any type of business decisions,” she says.
From Kellie we also learn about the South Asian community’s growing knowledge of financial institutions, reflected in their acquiring full suites of products, including RRSPs, RESPs and tax-free savings accounts.
RBC has also been sponsoring cricket in schools around the GTA. Kellie explains that while this is a step in promoting a healthier lifestyle, the bank also realizes the significance of this sport for certain communities like South Asians. RBC recently made a $25,000 donation towards a new cricket pitch.
So what differentiates RBC from its competitors?
The Vice President of RBC is thrilled to say “The thing that makes RBC different and special are our people, our employees and the passion that our employees have for proving advice to our clients to put them in a better place financially.”
By Asma Amanat