
Chief Executive Officer of Elite Football League India Richard Whelan, center, interacts with Indian players during a press conference to announce the league in Mumbai, India, Friday, Aug. 5, 2011. American football steps into unfamiliar territory with the announcement of a robust professional league in India, where a number of sports have already been inspired by cricket's multimillion dollar Indian Premier League. Organizers of the ambitious EFLI plan to start the city-based championship in Nov. 2012 in partnership with the government and featuring Indian players and coaches who will be guided by professionals from American teams. (AP Photo/Rajanish Kakade)
It was the first game of the regular season. Tom Brady, the New England Patriots All-Star quarterback, was setting up to make a pass, when an opposition player, Bernard Pollard, set of to tackle him. His tackle would fall short, as Brady’s defence intercepted Pollard. Pollard, though, would not be denied this easily. With a last ditch effort, Pollard reached out to tackle Brady. What happened next would ruin the entire season for Tom Brady, and send him to the sidelines, where he would wait to play for the following season. Pollard ended up hitting Brady on the knee, resulting in a torn ACL and MCL.
This is life in the NFL. Hits like this occur quite often. For now, this game is exclusively played by the Western cultures. But, is it possible that it can be played by people outside the West? What is more, can a country which passionately embraces the gentlemen game of cricket, learn to not only play this game, but make it multi-billion dollar industry?
This is a question to which some respond a definite yes. And so India will be introduced to the Elite Football League late next year. It is a game that organizers feel will be so successful that it may even sport 45 teams over the next few years. This is a jarring task.
EFL CEO, Richard Whelan commented on the task at hand. He says that “With a population of over a billion and one of the highest rates of economic growth, India is beyond any doubt a great market for the sports and entertainment sectors. A concept like EFLI [Elite Football League of India] presents a huge opportunity and the perfect platform for brands, both, currently operating in India and those planning to enter the Indian market, to get visibility and reach out to their potential consumers.”
India is definitely a huge market with tremendous potential in the sports sector. Aside from cricket, the next best sport to watch is an open debate. India’s soccer, hockey, and rugby leagues have not taken a huge liking by many Indians.
Keeping that in mind, the EFL faces some huge hurdles. Perhaps one of the most daunting task of this league is getting Indians to accept the game of American Football. Indians do not play or talk often about American football.
It is not a game you will see be played on the streets. You will not see a young Indian wishing he was the next great Tom Brady. No one will know the team that Brady plays for, let alone know who he is.
The question then arises, how will Indians embrace such an aggressive and unfamiliar game?
Sunday Zeller, Founder, EFLI comments that, “India has been known to assimilate cultures like very few countries have done, and that, coupled with the immense pool of talent makes it an ideal choice for a concept like EFLI. We are certain that these factors will combine to make India a force to reckon with in this great game of American Football, apart from creating the most lucrative sports league in the country.”
There are still many other hurdles that this league will face. Getting the season started on time is one of them. Organizers will have to gather athletes and coaches from across India to learn to play and teach this game. What is more, coaches and athletes will have to be trained at the same time. Organizers have even begun to recruit players and coaches from other sports, such as rugby, kabadi, cricket, soccer, boxing, etc. People of Indian origin will be the only persons allowed to play this game.
The EFL is set to start in November of 2012 and end in January of 2013. Each team is to play each other twice. 2 playoff games will culminate the end of the season.
The league will feature 8 teams: Mumbai Gladiators, Bhubaneshwar Warhawks , the Pune Black Tigers, the Delhi Defenders, the Kolkata Vipers, the Hyderabad Skykings, the Punjab Warriors and the Goa Swarm. The plan is to expand on this initial list over the next few years.
The EFL will attempt to garner a market that, for now, is open for business. It will not be a matter of replacing cricket or trying to beat cricket in India. That will never happen. Rather, the goal will be to become the next best thing in India. Of the over 1.2 billion people in India, winning over maybe even 10 percent will bring in millions of dollars. This will benefit the league, as well as, the workers responsible for running day to day operations.
A start up league with enormous potential, but also one with tremendous obstacles that could stop it from taking off, this is the EFL. Will it be like any other sport in India, doomed to failure? Or, will it actually be successful and make it big? These are a couple of questions that will certainly be debated upon over the next few months and years.
By Meuren Martins
Mississauga
























